MENU UX WRITING: BEFORE & AFTER
Company: a document export company
Slide through on the left to see the BEFORE and AFTER menu.
First, I chose to give the three setting options a title. This gives more clarity to the user about what options they have and is easier to read quickly in a scan.
Next, the language of subtext was changed to sound more human and cater to all users. E.g. file type is more understandable than file extension. It is more communicable as well as more concise, dropping the character count by 15%.
Note: the second subtext is longer than the original. In this case, it was necessary to sound more communicable. The words folder and project are used instead of directory and mock-ups to reflect easier more relatable diction.
The notification underneath the subtext is clunky with parenthesis. These are taken away and given an italic look, to indicate an extra note. It also needed to stay consistent for all three directions.
The options for default size were changed to reflect a more common form of choosing size with tools like Word and on browser viewing, in percentages.
Lastly, the button text was changed to reflect a more actionable option, Save.
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UX STYLE & VOICE
rhyme: every rhyme on the dime - everyone loves a pun.
emotional: digging into ethos to pull at the customer's heart strings.
desire: convincingly, this product satisfies the consumer's desires to be a better version of themselves.
because: using because to answer the consumer's question of "why this product?"
elevation: pointing towards the desire of status elevation this product will bring to life.
motivation: tapping into the audience motivation to find life better with this product.
comparative: highlighting how a product betters then its competitors.
eccentric: a bit off the wall and in your face.
error: short & sweet, informative & engaging
when you hire me as your UX content designer, you get a round-house candidate:
10+ years in writing/copywriting/SEO
experience with startups
research analyst course certified
a self-starter with management
certified UX Design knowledge