PORTFOLIO

my work from research articles to error message examples and product UX writing examples
using different tactics and voice.

 
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COPYWRITING

examples of research-based articles and user guides

 
 

UX WRITING EXAMPLES

these are examples of my improvements to existing UI and error messages using UX practices

 

CASE STUDY & ERROR MESSAGE AUDITS

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ERROR MESSAGE AUDIT

examples from SAP + SBB

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CASE STUDY

wise debit
card
registration

 

UX PROCESS

this is a visual example of my process:
1. what's the message? 2. what's the beef? 3. edit, edit, edit. 4. make it more useful. 5. tailor the personality.

 
 

UX STYLE

examples

rhyme: every rhyme on the dime - everyone loves a pun. 

emotional: digging into ethos to pull at the customer's heart strings.

desire: convincingly, this product satisfies the consumer's desires to be a better version of themselves.

because: using because to answer the consumer's question of "why this product?"

elevation: pointing towards the desire of status elevation this product will bring to life.

motivation: tapping into the audience motivation to find life better with this product.

comparative: highlighting how a product betters then its competitors.

eccentric: a bit off the wall and in your face.

error: short & sweet, informative & engaging